The model values a channel as a blend of two things: an earnings multiple of 18 to 36 times estimated monthly profit, and a subscriber asset value of $0.02 to $0.05 per subscriber. A channel with 62,000 subscribers that has served 12,000,000 lifetime views across 240 videos over four years comes out at $9,400, in a range of $6,160 to $12,640. Those inputs are a stated example; only the subscriber count is measured, being the median of the 35,149 channels PlayerSells tracked on 24 August 2026.
Views carry the valuation, not subscribers. That same example channel is estimated to serve 246,575 views a month, worth $616 a month at the model's mid RPM of $2.50 per 1,000 views, and the earnings multiple applied to that figure dominates the $1,240 to $3,100 its subscriber list contributes. A channel with a large list and no views is worth close to the list alone.
The grade next to the number is a 100-point score, weighted subscribers 40, lifetime views 30, output 15 and upload consistency 15. The example above scores 59 out of 100. Subscribers and views are scored on a logarithmic curve because the underlying distributions are, and consistency tops out at 12 uploads a month - past that the model stops paying for volume.
Every figure above is produced by running the valuation's own model over the stated inputs, so it cannot drift from the table below. The multiples and the per-subscriber value are industry heuristics rather than observed transactions, and PlayerSells has no sales database for YouTube channels.